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With the rise of social media and virtual spaces where users have the opportunity netherlands consumer email list to express their opinions, Sentiment Analysis has become one of the essential digital marketing tools for companies to evaluate and measure their presence, actions and image on the web. However, there are still doubts that need to be clarified.
What is Sentiment Analysis?
It can be defined as the process by which the feeling contained in a phrase - comment or opinion - about a specific component of the business (customer service, product, brand, etc.) is determined.
These statements are often categorized into positive and negative opinions and can be established as key performance indicators in a marketing strategy.
Scope of application
Although this is a technique mostly implemented on social networks, it can be applied to forums, blogs, eCommerce sites, and other spaces where users have the possibility to interact.