An introductory kit to optimize your website for search.

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Amiel says that once you’ve finished an SEO sprint for topical coverage, you can assess results and then cover an additional, new topic in a subsequent SEO campaign.

“And remember that positive results don’t always mean conversions. Amiel says they include everything from growth in support requests to customers clicking ‘add to cart’ or the business receiving press coverage.

“Once brands have identified the keywords that brought in good results, they can scale their SEO campaigns around those keywords with more streamlined processes and improved editorial style.

“A serious startup doesn’t want to dominate this or costa rica whatsapp number database that keyword; they want to build a brand,” says Amiel.


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Step 3: Keep an eye on competitors.
Tools like Semrush and Ahrefs, as mentioned above, can help you analyze competitor keywords and content. This can be a really useful tactic for startups, especially those with smaller budgets.

By looking at competitors, you can establish keywords they’ve tried and tested.

You can construct part of your strategy around: