Marketing Resources for Startups – Go from Zero to Traction in 90 days

[gafimiv406]

You’ve got an idea and you’re sure it’s a winner. You’ve read Eric Ries’s, tunisia whatsapp number database The Lean Startup, have started figuring out your minimum viable product and are getting ready to test your assumptions. But, how do you build a base of customers from nothing?

If you’re like most founders, you’re likely bootstrapping your business from your own bank account or credit cards and trying to build it in the little spare time you have after your day job. You’re also likely to have a background in anything other than marketing. Starting your own business can be daunting, but a lack of money, time and experience shouldn’t keep you from succeeding. Here’s a list of inexpensive, easy-to-use resources that’ll help you reach out to potential customers and validate your idea, even before you’ve developed your product.

1. To Quickly Set up a Web Presence to Attract Customers: Launchrock


Launchrock is probably the quickest, easiest way to set up a website intended to start building an audience. The site builder is simple and intuitive – you describe your idea, upload a captivating image and point your domain name to the site. Launchrock then provides a simple form asking potential customers to sign up to be notified of the pending launch of your product. In less than an hour, you can have an attractive site that helps you build a list of eager customers who are eager for your launch. As you get closer to launch, consider transitioning to either a WordPress site or, if your product warrants it, a completely custom site on your own web host.

2. To Build and Communicate with Your Audience Through Email and Social: VerticalResponse



Who else would I recommend? You can download the list of customers who have signed up on your Launchrock site as a CSV file, which can be quickly uploaded as a new list directly into your VerticalResponse account. As soon as you get your first sign up, you can begin sending out emails/newsletters – no less than once every two weeks – describing your progress, sharing related news and information and providing value for your customers to stay top of mind. Take full advantage of the VR Social tools to automatically promote your Launchrock site on your Facebook and Twitter feeds and share related information to help you build your social following.