Whether you’re using the full Marketing Cloud suite or Pardot (Account Engagement) and Advertising Studio as standalone products, the ability to connect the two is available to you.
Why connect Pardot cambodia phone number search and Advertising Studio?
Without a connection between Pardot and Advertising Studio, it is still possible to target Pardot prospects on digital ad platforms but uploading the data is a manual process.
For example, Meta Ads Manager (aka Facebook and Instagram) allows you to import contacts using their email address, phone number, and other data points as a simple .csv file. However, this involves manually exporting the contacts from Pardot, organising the data into a spreadsheet template compatible with Meta (or your chosen ad platform), and then uploading the list.
Now, whenever manual handling of data is required, we get nervous.
With manual data handling comes the risk of data corruption, non-compliance, and potential GDPR breaches. Not only this, the process is time-consuming and tedious for your team and means contacts will only be included in ad campaigns when the imported list is refreshed manually.
Advertising Studio on the other hand makes it easy to target prospects in ad campaigns by allowing you to connect your accounts and create audiences directly within the system. Your data is kept safely within the CRM and records can be synced instantly, meaning no contacts are left out of campaigns.
Diagram showing how Advertising Audience data flows
Image: Salesforce
This is useful for running real-time campaigns to:
re-engage inactive subscribers
extend the reach of your email marketing by coordinating with advertising
retarget contacts based on their recent behaviour
exclude certain contacts from advertising, i.e. those who have already purchased the product you are promoting
immediately capture and import leads from Facebook Lead Ads into Sales Cloud
You can even use first-party data to create ‘lookalikes’ of your best prospects for ad campaigns and when you uncover new leads, these are instantly imported into Salesforce for follow-up by the Sales team.
All of which results in a better return on investment for your online advertising campaign. All that’s required is the configuration of your accounts to allow data to flow between Pardot, Salesforce, and Ad Studio.