Good content generates real results for businesses when delivered and distributed effectively. This article takes a closer look at why the best content writing services can make a significant impact on your company.
According to the most recent HubSpot State of Inbound report, creating high-quality blog and thought-leadership content is a priority for 80% of marketers. For most small and medium businesses (SMBs), content accounts for 62% of marketing budgets.
Today’s customers, including most potential sales leads, trust content more than advertising.
Before diving into the specific business benefits of content marketing, here are the latest statistics:
Organic SEO content marketing is belize whatsapp number database 41% more cost-effective than online advertising such as social media and Pay Per Click (PPC) advertising (according to, Kapost/Eloqua)
73% of B2B buyers report reading between three to seven pieces of content before going ahead with a purchase (Demand Gen Report 2019 Content Preferences Survey Report)
56% of marketers say content writing is effective, whereas the top 10% say content is the most effective marketing tactic (HubSpot Blog Research, 2021)
70% of marketers say content is essential for educating customers at the top of the sales funnel. Also, 60% say it builds loyalty with existing customers (middle and bottom of the funnel) (Content Marketing Institute)
Content marketing is 62% more cost-effective than traditional marketing (DemandMetric)
On a per-dollar basis, content generates 3X more sales leads than other marketing efforts (according to, Kapost/Oracle Eloqua)
95% of B2B buyers say they view content, and companies that actively market themselves using content, as trustworthy (DemandGenReport).
Now let’s dive into the specific business benefits of content marketing: