Examples of hyper-personalization in different industries

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In brief: how hyperpersonalization differs from regular personalization
So, personalization is the adaptation of content and messages to specific audience segments: addressing by name in a Telegram newsletter , product recommendations based on previous purchases. Hyper-personalization is an individual approach to each client. It takes into account the behavior, preferences, history of interactions, and even the context in real time for each specific client, not for a general segment.

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Typically, hyper-personalization is implemented by large companies that strive to lead in their industry. They develop their own AI models for business tasks and invest in advanced tools. Here are some examples of such companies:

Retail - Amazon

The company actively uses hyper-personalization. It offers products based on your purchase history, searches, and viewed pages. For example, if you were looking for headphones, the site will show a selection of accessories and offer a discount on similar models.

An example of hyper-personalization on a website
If you haven't ordered anything yet, the site automatically personalizes products based on your geolocation, and you'll only see products that can be delivered to your country.
Online Education - Coursera

Coursera tailors learning by offering courses based on a student’s activity and completed programs. For example, if a student has completed a Python course, the system might offer an advanced data analysis course in that language.

Banking sector - Sberbank

Sberbank analyzes customer transactions and offers list of italy cell phone number personalized services. For example, if a customer often uses taxis, the bank recommends credit cards with increased cashback on trips.

Another example is the chatbot Alice, which adjusts its tone of communication to yours and solves problems without involving managers.

An example of hyper-personalization in a chatbot
Based on previous dialogues, the Yandex bot adapts its responses
Medicine – MyFitnessPal

The app analyzes user data: diet, physical activity, and weight goal. Based on this, it offers daily recommendations and reminders, adapting advice to personal goals and preferences.

Why Hyper-Personalization Matters for Business
Increases the number of loyal customers