Screenshot showing how trending videos can be found in the Instagram app.

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2. Capitalize on trends and memes.
Memes may seem like just fun and games, but they are also effective in promoting your brand culture, mission, and products.

Incorporating trending topics, music, or memes into your Instagram videos helps you join and engage in existing consumer conversations rather than trying to start a new one.

It shows you’re up to date with what’s happening around you and also shows personality, making you more relatable.

VaynerMedia, Gary Vaynerchuk’s creative agency, is no stranger to using trends and memes when creating videos for Instagram.


Pro tip: Not sure what’s popular right now? A lot of estonia whatsapp number database Instagram video trends actually start on TikTok, so you can always do some scrolling there. But you can find trends right in Instagram, too.

Simply hit the (+) button as if creating a new post. Slide to “Reel,” then hit “Templates.”

Screenshot showing where to access video templates within the Instagram app.

Here, you will see a feed of recommendations followed by “trending” videos.


3. Collaborate with influential brands and creators in your space.
Matter Communication found that 69% of consumers trust information from influencers, friends, and family more than brands. In other words, word-of-mouth matters.