SEO and SEM, where is it worth investing?

[hoxesi8100@]

seo and sem
SEO and SEM, two sides of the same coin.
That is, the world of search engine advertising, advertising that is published in the SERPs. Of Google and not only. And which includes classic text ads but also carousels for those who sell products online and sponsored ads for geolocalized results . So, to summarize, SEO and SEA form SEM.

SEO and SEM, where is it worth investing?
This is the classic question asked to the digital marketing professional who asks for budgets for both SEO and ADV: why should I pay for advertising if I can position myself for free on Google?

Let's start with this parameter : “65% of People Click on france whatsapp number database Ads When Making Purchases” . A large part of users who browse Google click on advertising when they want to make purchases. So advertising is crucial if you want to intercept a search intent aimed at conversion.

This is especially true if we focus on mobile. But a large part of the searches that are done on Google have an informational search intent. This means that organic results are the best solution to intercept traffic from potential customers . Who perhaps are not yet ready to buy but can start to get to know your brand. And to consider it a point of reference.

So, there is no always correct answer to those who ask how and where to invest: SEO or SEM? It depends on the context , the objectives, the business model. Without forgetting the target.

Surely a good idea is to preside over the Google SERP with organic and paid results. Maybe putting into practice SEO and SEM activities with targeted campaigns. Any specific ideas?