Why is omnichannel marketing being implemented in 2024?

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Accelerate Campaign Launches

Synchronization between channels simplifies the management of all campaigns. Instead of setting up messages in a dozen services, all processes are launched in one window. This reduces time and speeds up the launch of new mechanics.

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Increase Customer Retention
Companies with strong omnichannel strategies retain up to 89% of their customers , while those that rely on fewer channels retain around 33%. This is especially important in retail, where every touchpoint influences a customer’s choice and whether they will return.
Optimize messaging and grow revenue
Research shows that companies with advanced omnichannel solutions increase annual revenue by 9.5% while reducing costs by 7.5% due to more effective customer engagement. This contrasts with companies that are not omnichannel and show minimal changes in these metrics.
Building Multichannel Strategies in Retail
The BOPIS (buy online, pick up offline) business model is list of malaysia cell phone number becoming increasingly popular. About 88% of consumers use this shopping method, which increases the average order size by 30% . Such strategies help retailers attract customers by offering flexible shopping methods.
How to Integrate Channels and Set Up Personalization for a Seamless Customer Journey
A seamless customer journey is when the customer doesn't notice the difference between channels and easily moves from one interaction point to another. Interaction on a website, in an app or in a newsletter is equally convenient. The main thing is to synchronize the channels and ensure the transfer of data between them in real time.

Integration of online and offline channels
Channel integration allows the customer to easily start a purchase in one channel and finish it in another. For example, the customer finds a product on the website, places an order through the app, and picks it up in the store. If the product is in stock, the system automatically notifies all channels, eliminating duplicate discounts or errors such as resending an email.

Discounts and promotions also work the same way across all channels. If an online store has a sale, the discount will also apply to the offline store. This way, customers can choose a convenient channel for purchase without worrying that the conditions will change. This increases loyalty and reduces the risk of abandoning a purchase.

Personalization in Omnichannel Marketing
Marketing personalization is the key to increasing conversion and improving customer experience. Based on the collected data, you can offer relevant products and services to the client. For example, the system can remind about an abandoned cart or offer a similar product.