1. Set the site's objectives and key KPIs (if necessary) 2. Create a simulation of key KPIs 3. Adjust target values for auxiliary KPIs as necessary Things to keep in mind when setting goals Set goals that are neither too ambitious nor too realistic, and work hard on your SEO! Setting goals is more difficult when you are not given numerical targets I think there are two ways to set goals. <Patterns for setting goals> If you already have a goal, such as "I want to increase my SEO by 1.
5 or 2 times next year" If you are simply told to "set a goal" 1. If you russia telegram data already have a goal, such as "Let's increase our SEO results by 1.5 or 2 times next year" When it comes to cases where it has already been decided that SEO will be used to achieve 1.5 or 2 times the results of the previous year, it is easy as you just need to work backwards from there. Whether the numbers you track are SEO traffic or conversions via SEO will depend on the purpose of the media, but you just need to simply factorize how to increase that number by 1.
5 or 2 times. Most businesses probably fall into this pattern. If you are simply told to "set a goal" If there are no numerical targets and you just have to set goals and take them to your superiors, it can be very overwhelming for a new employee. If a site has never done SEO before, it may be possible to set a traffic goal of 300%, but if that is not the case, the numbers will have to be based on the figures from the previous year.