I'll save the second part of this great idea about storytelling for the end of this post. Believe me: it's very unpredictable. Of course, only if you haven't watched the series "Perception".
But for now, let's start with the "universal" problem of two thirds of b2b companies: "I understand that my presentations need a story, but my business is damn boring". What to do? How to create content, write articles, posts, blogs, if I have no cases, reviews, and nothing interesting has ever happened and will ever happen with my product/service?! Sound familiar? Let's figure it out!
Firstly, if your business is boring even to benin whatsapp resource you and you can't enthusiastically pour into the ears of every person you meet in a bar all the "coolness" of your business, close it and do something else.
And secondly, there is always a place for a story. Let's try to find such places.
Place 1. History of your company.
"Year 1990 — opening of an office in Krasnodar. Year 1997 — agreement signed with state institution GNIIMSFKnarKH…" This is really boring. "When we first visited Krasnodar, we were pleasantly shocked by the abundance of beautiful women in this city. So we decided to open an office there. Every single employee went out of his way to go there on a business trip. But we didn't take into account that this was the very beginning of the wild nineties. Every girl in the city had her own gangster…" Next — conflict and overcoming. In a nutshell, the chronology, corporate culture and ability to solve problems are revealed.