Cost per Acquisition (CPA)

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CPA or cost per acquisition is also an advertising payment model. This option is used to increase sales through a website, since payment is made when the user clicks on the advertisement and subsequently closes a contract for the B2B company's product or service .

The way you can calculate it is:

Investment / Number of acquisitions = CPA

Return on investment (ROI)
The Return on Investment (ROI) allows us to vp r d email lists know the positive or negative balance of a certain investment. It is very useful since it provides us with information about the profitability of our investments and the results obtained.

To calculate it you can use the following formula:

ROI = (Profit – Investment) / Investment

Calculating ROI is extremely important as it helps us make decisions about future investments, as we will know which actions are most profitable for the company.

These are just some of the most important metrics you should take into account to track the results obtained with your B2B digital marketing efforts . Remember that they must be carried out constantly and periodically to know their evolution and approach to the established objectives. This will allow you to identify which actions are being positive for your business, as well as the not so positive ones that can be improved in a timely manner.

Are you ready to do B2B digital marketing?
We hope that this guide helps you learn more about how to create a digital marketing strategy for a B2B product . Above all, that it opens your spectrum to new strategies that you can implement for your brand.