Therefore, when setting your target CPA, you should take into account the possibility that your budget may not be used up as planned . If your target CPA is too low, you risk your ads not being displayed as often, but if it's too high, your budget may be used up too quickly, resulting in poor cost performance. Therefore, it is important to understand that advertising costs may not be spent as planned, and set the appropriate balance between your target CPA and daily budget.
Regularly check your ad performance and adjust canada telegram phone number list your target CPA and budget as necessary . This will help you optimize your CPA while making the most of your budget. Note 2: A study period is required Immediately after you set your target CPA, a learning period is required for Google Ads' machine learning to collect data and optimize . During this period, your CPA may fluctuate. The length of the learning period will vary depending on the size of your campaign and the number of conversions.
Keep in mind that it can take anywhere from a few weeks to a couple of months to gather enough data . During the learning period, it is best to keep your target CPA and bid amounts unchanged and not make frequent changes. Once the learning period is over and you're sure performance has stabilized, consider adjusting or optimizing your target CPA. Sudden changes should be done with caution as they can confuse the machine learning.