There are many factors that can damage the image of our company. A common case is that the sales team makes incorrect use of the content generated by marketing, working with information that has not been validated or that may be misaligned with the brand image.
The reality is that marketing is often completely unaware of how salespeople are using their material. And there is something that can make things worse. Without good control of the materials being generated or a specific strategy for their use in sales, it happens that different users can alter or change the content. Or even create new content that is not aligned with the brand image.
A common case in many companies has been the manipulation of Power Point documents based on a template, which are then shown to the client directly, without having been validated by the company.
How to regain control?
One difficulty that companies face is that they work ivory coast whatsapp data with a lot of information spread across different channels , which is difficult to distribute and is rarely kept up to date across all channels quickly.
To attack the root of the problem, you must first resolve the lack of unification of communication channels , to ensure that the sales team receives all the necessary information.
So, if this type of lack of control and misuse of information is common in your company, what you need is to find a fast and effective system for distributing information to the seller. To do this, the best thing to do is to acquire an omnichannel Sales Enablement platform , which unifies the entire process: management, administration and distribution of content; and which can be previously validated by the marketing team.
The constant flow of information allows content to be tailored to customer segmentation without the sales team becoming misaligned or delegitimizing the content created by marketing in the process.
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The result is a use of information with a minimum margin of error and in which individual manipulation of the contents is eliminated (as happens with Power Point or similar).
In addition, an omnichannel platform has other important advantages for the company:
Content optimization, always validated by marketing, allows you to offer an improved customer experience.
Moving from a segmented discourse to a unified discourse is very positive for the brand image and increases the chances of converting potential customers.
Savings on traditional marketing costs and back-office management costs (sending information requested by clients, preparing custom content, etc.)
Obtaining important information about how materials are used and their effectiveness with the client, with objective data that can be used by different departments (including management for decision-making).