indicator to -100% for audiences under

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5 Common Mistakes When Launching Campaigns in Yandex Direct

Removing "refusal" ads from impressions is a bit more difficult. You will need to create a separate audience for them, which will then need to be added to the exclusions. To do this, go to Metrica and analyze the "Traffic" report for refusals. One of the filtering options: show all users who visited your web resource at least 3 times in the past month and immediately left it.

5 Common Mistakes When Launching Campaigns in Yandex Direct

Then, based on this data, you need to create an albania mobile phone numbers database audience segment with “refuseniks”, with the help of which you will cut them off from impressions.

5. Ignoring target audience activity patterns
Yandex Direct displays ads 24/7 by default unless you change the campaign settings yourself. You can use time targeting to more accurately target your audience. You can get the most clicks when users are most active and save money when people are sleeping or actively working.

With the help of time targeting, you can solve several problems at once:

manage budget expenditure efficiently;
reduce the number of non-targeted clicks;
find interested people more accurately;
show ads much more often during the periods when they are most needed (the audience is active on the Internet and may be looking for your offer);
Do not show ads when you are physically unable to process the request. For example, at night, if you do not have automatic tools for interacting with a potential client (chat bot, AI-powered autoresponder, etc.).
5 Common Mistakes When Launching Campaigns in Yandex Direct

Time targeting works well for companies that operate in only one region, do not provide services around the clock and know their audience well.