To figure out which software your competitors use, type the company's URL into Built With, an effective tool for unveiling what technology your competitors' site runs on, along with third-party plugins ranging from analytics systems to CRMs.
Alternatively, you might consider looking at competitors' job listings, particularly for engineer or web developer roles. The job listing will likely mention which tools a candidate needs to be familiar with — a creative way to gain intel into the technology your competitors use.
9. Analyze the level of engagement on your competitor's content.
To gauge how engaging your competitor‘s content is to their readers, you’ll need to see how their target audience responds to what they're posting.
Check the average number of comments, shares, and likes on your competitor's content and find out if:
The comments are negative, positive, or mixed.
People are tweeting about specific topics more than others.
Readers respond better to Facebook updates about cert ain content.
Don't forget to note if your competitor categorizes their morocco whatsapp number database content using tags and if they have social media follow and share buttons attached to each piece of content.
10. Observe how they promote their marketing content.
From engagement, you‘ll move right along to your competitor’s content promotion strategy.
Keyword density in the copy itself
Image ALT text tags
Use of internal linking
The following questions can also help you prioritize and focus on what to pay attention to:
Certain topics resonate better than others.
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