Mastering 2024 Summer Travel Advertising Trends (Part 1):
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customer acquisition
digital advertising
CrossX
With the arrival of summer, the period from the end of June to mid-July has become the most popular period for short-distance travel (such as: Taiwan to and from Japan, South Korea, etc.), especially for new parents, parents of preschool children, housewives and working mothers. The main tourist groups during the tourist season. To successfully attract these high-potential travel groups, hotel brands need to develop a comprehensive and diversified marketing strategy to maximize their reach of target audiences who are highly interested in the brand. Cross-device audio and video advertising will help you prepare for the peak travel season this year. A sure-win choice for layout!
OTT audio-visual advertising trends: Cross-platform afghanistan phone number data and cross-device viewing habits lead the market
According to Kantar's survey , 96% of Taiwanese respondents aged 15 to 49 use OTT platforms (over-the-top), and each person watches an average of 3.2 different audio and video platforms, and most viewers use mobile phones, 3 types of electronic devices including Connected TV (CTV for short) and tablets can be used to catch up on dramas across devices. This shows that consumers not only like to watch dramas, but also watch content across platforms and devices. In order to ensure that the brand maintains high visibility in this diverse viewing habit, digital communication strategies must be synchronized with the behavior of the target audience, grasp every touch point with the audience, and achieve a comprehensive layout across platforms and devices.
In Taiwan, YouTube usage rate reaches 94%, making it the most popular OTT platform. Other popular platforms such as Friday Video, LineTV, iQiyi, Netflix and KKTV also have a broad user base. Together, these platforms form a rich and diverse viewing options, meeting the needs of consumers to watch dramas across platforms, and becoming a must-have for hoteliers. Comprehensive coverage of audio and video advertising.