There are many reasons why Brazilian consumers are interested in loyalty programs. Currently, the most common reason is “saving money”, and was cited by 71% of respondents to a survey conducted by the Brazilian Association of Loyalty Market Companies.
The survey also shows that 65% of Brazilians prefer to shop with brands that offer the benefit, 61% tend to concentrate their purchases in these establishments and 72% give tips to friends and relatives about brands and companies that offer this type of action.
But a trend that is emerging in loyalty programs in the United Kingdom may soon arrive in Brazil and change the way consumers view the benefits that can be redeemed. This is because 28% of British people prefer to join programs that allow them to convert points into donations to charities and environmental causes.
For Aluísio Diniz Cirino, CEO of Lecupon, the British luxembourg whatsapp data reality is not far from Brazil for a simple reason: consumers are increasingly considering the environmental and social consequences before making a purchase, and therefore, brands need to develop strategies to adapt to the values and demands of their audiences.
Gamification and technology stand out
Another growing trend is the use of gamification. Under the logic of this strategy, loyalty programs only offer rewards after reaching a certain goal. This way, interactions become more engaging and, consequently, generate more engagement and better results for businesses.
Additionally, due to the end of support offered by Google Chrome for third-party cookies, brands are investing in loyalty programs that promote hyper-personalization in order to treat each customer individually based on the data collected.
Naturally, brands that want to take advantage of the potential of loyalty programs must be aware of some peculiarities of the modality, such as, for example, the consumer's geolocation. For Cirino, companies must always take into account that Brazil is a country with continental dimensions, and therefore, there is no point in offering several benefits in establishments that are not present in the customer's city.