This is an excellent platform produced by Facebook itself with several courses to make you an expert in creating ads on Facebook and Instagram. From the basics to the advanced, you will learn the best practices in social media marketing, from the rules of use to more specific techniques such as using pixels to optimize campaigns. Best of all, it's free !
Duration: 15 minutes (average duration of each course, there are several)
Modality: Online
Investment: Free
Producing quality and effective content for the internet is optometrist accurate email list not that simple, because in such a democratic environment where everyone can produce and publish whatever they want, content is not always created strategically. Therefore, it is very important to use this to your advantage and to the advantage of your brand and business:
Content Marketing | Rock Content University
This course covers the main concepts of content marketing, such as introduction, objectives, definition of personas and metrics. At the end, a test with 70 multiple-choice questions is given and, if the student gets at least 70% correct, he/she receives a certificate. The classes are taught by the co-founder of Rock Content, Vitor Peçanha.
Duration: 4 hours
Modality: Online
Investment: Free
Web Content Production | Rock Content University
Producing online content is different from traditional content seen in other formats, such as offline. This certification covers specific knowledge of scannability, copywriting, keyword research and more .
Duration: 2 hours and 35 minutes
Modality: Online
Investment: Free
Content Marketing: An Introduction to Value Marketing | Alura
This is also a very complete course that shows several benefits of implementing content marketing strategies on blogs and social networks. In addition, it gives tips on how to use texts, tools, e-books and infographics to benefit your brand.
Duration: 8 hours
Modality: Online
Investment: 12 x R$ 75.00 (premium plan that gives you access to this and several other courses)