She states: when we started, we still had a sales team that relied on leads from content. You can’t just stop everything at once.So what do you do if you don't instantly go from lead gen to demand gen? The word goes to alice again: turn off campaigns with the highest cost per lead. We have set a benchmark for campaigns that should be cpl or less. This way you can generate more for less and then use the money saved on underperforming campaigns and related demand gen activity.
A rough trend, rather than precise bc data singapore attribution to specific pieces of content, was enough to decide to move spend away from the highest cost-per-lead campaigns and toward demand generation. Ultimately, alice demonstrated that this strategy freed up time for sdrs to make outbound calls and convert leads at higher rates. By gradually allocating the budget to demand generation, we continued to attract leads. Everyone was happy! It is important to remember, however, that change is gradual.
As alice explains: we didn’t just stop all protected campaigns and enable all demand gen activity. We gradually shifted money into demand gen as the results came in.Step : what exactly is a media machine? It's about growing your audience within your core subscriber channels. For every business, this looks different. It depends on your persona. It’s about creating processes that allow you to produce high-quality content consistently.