Key Performance Indicators (KPI) are indicators or units of measurement that evaluate the performance of our marketing strategies . It is essential to know which ones we need to use so that our analysis is effective and we can make correct decisions, as well as redefine our strategy if necessary.
KPIs must meet certain requirements to work. These must:
Measure objective factors: for example, the number of likes a post receives, not the level of satisfaction someone felt when reading it.
Be realistic units of measurement: these must be adjusted to the characteristics of our project or they will not serve as indicators.
Provide important information: KPIs should provide us with data separately. Although together they can be used to draw even more conclusions, their value should be individual.
Have continuity: we have to be able to compare them with other data obtained later, otherwise we will not know the evolution of the factor we are measuring.
Below we will provide a list of the most commonly used KPIs to measure content strategies:
On blogs or websites:
These KPIs will tell us how traffic on our site evolves and how users navigate. Here, the indicators las vegas email marketing address will help us optimize the design and operation of the website, giving us the possibility of being alert to any eventuality. Some metrics that will help us with this are:
Users, page views and sessions:
Thanks to tools like Google Analytics, we can analyze these three important factors:
– Users: number of devices that visit our website in a period of time. It is not able to determine the number of people, because if I enter a site, first from my Smartphone and then from a Tablet, it will count me as two people.
– Page views: we will know how many pages of our blog or website have been visited in a given period of time.
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