2. Increases conversion : Since the methodology is based on attraction, customers are more willing to buy products or consume content. Although here it is also important that the purchase or consumption process is expedited; that is, the website must comply with usability characteristics , such that the browsing experience is pleasant for the user and they achieve their objective in just a few clicks.
3. The visitor or client spreads the word about the brand or services : an example is what happens on social networks, when someone sees content that interests them, reacts to it, gives their opinion and/or shares it, helping it go viral; in addition, direct feedback is maintained with the target audience. For this reason, charming the target audience is key.
After understanding what Inbound Marketing entails, we must implement the strategy that will make it easier for the user to find us. How to do it? Let's delve into the six steps shared by Online Marketing and Social Media Consultant, José Facchin:
1. Identify the target : to generate attractive content that is capable of retaining el salvador consumer email list the public's attention, it is useful to represent our ideal consumer or buyer. For example, we must think about their sociodemographic characteristics, needs, hobbies, goals and any other characteristic that helps us obtain a description as complete as possible. Not completing this step is one of the reasons that can make our strategy fail .
2. Understand the sales process : the user goes through different stages from the moment they visit us for the first time until they reach the end of the process. Therefore, it is necessary to understand that depending on the moment they are in, they will need a different type, format and density of content .
3. Capture web traffic : the SEO strategy must be optimized and the most profitable keywords identified. Because it is not about selecting keywords at random, we must consider factors such as the degree of knowledge that the user has on the subject and avoid generic words that do not contribute to the interest in acquiring a certain product or service.
4. Attract qualified traffic : this is achieved by creating relevant content that adapts to each type of consumer. Therefore, it is essential to identify the target group, manage some keywords and think about the dissemination channels that will be used.