Some practices have a direct influence on the performance of your email. And they are present at every stage, from capturing the first lead who will receive the message, to monitoring the results of the campaign after it is sent.
Check out some factors that can bring down or boost your conversions.
Clean email database
Did you pass by that little stand this morning that was selling a flash drive with a million email contacts? They're everywhere.
And what did you do? Did you keep moving pharmaceuticals email list forward because you know you have results to work towards? Congratulations!
Always remember : an email is not just a one-off message, but an important step in your strategy that has a huge impact on your corporate image or sales. So, if you do it well, you can be remembered.
And buying email lists will take away a lot of points from you, compromising the health of your contact base.
In this case, the ideal is to do your own collection, so that, even if it takes some time to have a consolidated list, all your contacts are reliable .
After all, these are emails that really exist (except for occasional typos, for example), from people who have expressed a real interest in receiving your messages.
This way, you will have to make less effort to maintain a quality relationship with your leads. It will be safer to plan your campaigns and it will be easier to create segmentations , diversified campaigns, perform more assertive analyses and have increasingly personalized insights on what to do in each of your email blasts.
Handpick your audience
Speaking of segmentations, I have a tip: work on them faithfully!
Here at Hubify, for example, we continue to work with segmented lists , which make it much easier to target our campaigns.
At this stage, consider that any and all information about the lead (as long as it is relevant to your business) will make a difference later on.
This includes not only your name and email contact, but also information such as location, age, gender, points and times when you converted (entered your base) and even content with which you interacted.
The idea at this point is to create new paths, so that each campaign directed to the lists created is more personalized and has greater potential to “conquer” your lead at that specific moment.
And this even helps to measure which channels are most effective when it comes to turning “simple visitors” into new solid points of contact between your company and the “external world”, which, in the future, can create new business opportunities.
Know that 88% of companies that work with email marketing segment their contact lists according to the interests and particularities of the leads.
Start a cool conversation
I don’t know about you, but I don’t really like receiving emails from someone called “contact” or “team.” It’s weird, isn’t it?
In fact, one of the motivations for segmentation, which I mentioned above, is precisely to make email contact less “mechanized”. And being answered by a neutral contact, instead of a person (or at least their name), is not part of this package.