Ad Servers in CRO: Conversion Rate Optimization

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Now let's discuss how ad servers affect conversion rate optimization.

A/B Testing and Experimentation
A/B testing is a technique that allows marketers to compare different versions of an ad to see which one performs better. For example, you might be testing two different headlines: one using a discount incentive and one using the quality of the product.

The servers hosting the ads do this automatically qatar whatsapp number database when serving the ad, and the results of the test are measured on a per-segment basis.

After an A/B test, ad servers look at performance metrics like CTR, conversion rate, and CPA at a large level. For example, if an ad variant shows 2% more CTR, it can be marked as effective and therefore widely implemented in the campaign.