Videos and Tutorials
Posting tutorials with information and ideas on how to use products is a good way to inform visitors. Uploading videos is a good way to make them even more informative and user-friendly, as well as keeping the customer's attention and entertaining them at the same time. You could also make a video that shows you step by step the purchasing process. This will help users who are not very familiar with e-commerce sites.
Other types of content that you can associate with your e-commerce site are taiwan consumer email list news, articles, images, phrases, anything that provides valuable and relevant information according to your target audience. In order to generate effective texts, you must know who you are addressing, what their interests and motivations are. Knowing this will help you attract their attention, inspire them and even mobilize them. It is not even necessary to mention the brand, this will help increase trust and ultimately increase the number of sales.
Optimization
Another important point is to optimize this content to boost your site's organic positioning in search engines. This requires original stories, without copy/paste, that include the keywords by which you want to be found. It is also essential that the page has excellent navigability, that is, that it is fast and user-friendly. Finally, the frequency of publications, and sharing them through different social networks will help you to better position your e-Commerce site by increasing the traffic of visitors.
These contents will help you create a dialogue or relationship with your potential customers and keep them informed. You must not forget that users want to know the products and their characteristics thoroughly before making a purchase. In short, the benefits of incorporating content into your site include: encouraging identification or emotional connection with the brand, fostering trust, increasing visitor traffic, and finally, increasing the number of conversions or sales.