Your readers should be so engrossed in your text that they can’t stop reading until they reach the end, as if they were sliding down a slippery slope.
Your text should draw readers in and move dbtodata them down the page, raising questions, answering their queries, and keeping them from leaving at all costs. To ensure a smooth flow of content, create an immersive reading experience .
How can you do this? This topic would require a separate guide, as there are numerous techniques you can employ. In essence, your structure should help you with the following:
Crea lo scheletro del tuo testo > Elabora ogni argomento secondario > Costruisci ponti per muoverti tra le sezioni.
Gary Illyes, analista di Google, ha affermato alla Pubcon Austin 2020, che la fluidità e la leggibilità sono importanti per il ranking, il che ci porta al prossimo punto.
11. Migliora la leggibilità
Un altro aspetto importante del SEO copywriting consiste nel garantire che il proprio testo sia leggibile. Se il tuo vocabolario è troppo ricercato o, viceversa, il livello del lettore è troppo avanzato rispetto a ciò che scrivi, perderai una visita.
The tips in this SEO copywriting guide will help you take great strides toward web writing excellence.
Remember: you need to convince people and at the same time get a good ranking on search engines. This requires creativity, knowledge and experience.
This is why it costs to hire a real copywriting expert, but their knowledge and experience is one of the most powerful weapons you can use to improve your business results.
Still have some doubts about SEO copywriting?
Use the comments to share your experience.