What business tasks do telegram bots solve?

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Marketing automation. The bot can send users personalized offers, notify about promotions and updates.
Another clear advantage is convenience. A Salesforce study showed that 67% of customers prefer to interact with companies via messengers. Why not communicate with your audience where it is convenient for them? From automated conversations to advertising campaigns, Telegram chatbots increase customer loyalty and bring benefits to businesses.

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We have already touched on some of the bot capabilities that make life easier for businesses. Now let's look at them in more detail, with examples.



Audience engagement
Chatbots have one important feature — potential virality. Useful or funny mechanics attract people, and they, in turn, are happy to share it further. Look at the Tinkoff bot — “ Beat Buffett .” The user starts the chat and answers several questions. The bot offers situations in which Warren Buffett actually found himself, and the person must choose: to agree with the decision of the legendary entrepreneur or to do it his own way. In the end, the user sees the result and receives a promo code for registering with Tinkoff Investments.

Getting Started with the Bot. A Real Situation and Two Action Options to Choose From

Getting Started with the Bot. A Real Situation and Two Action Options to Choose From