One of the greatest advantages of digital marketing is the ability to know the target audience well. This allows companies to customize and segment their strategies to always reach the right people at the right time. Here we bring you the answers to how your target audience and persona can help you!
We've all heard of the term target audience before we even had any involvement in the business world. But, currently, another concept is becoming quite relevant: the creation of personas .
Are target audience and persona the same thing? There at&t email list are several differences between the two concepts and you need to understand them well to create solid marketing plans.
Understand, once and for all, the definition of target audience and persona and how to use each of them!
Target audience refers to a segment of society that is most likely to purchase a particular product or service and should therefore be prioritized in marketing campaigns and sales processes.
The target audience can be an Individual if your company is B2C or it can be a Legal Entity if your company is B2B.
A target audience is made up of mass social and demographic information, like this example of an Individual:
age;
sex;
social class;
school level;
profession;
location;
consumption habits;
between others.
This information can be used to create advertising campaigns , determine advertising language, product packaging type, and a number of other factors.
An example of how to classify a target audience would be: “men aged 18–35, high school graduates, residents of the southeast region, with an income between R$500.00 and R$1,300.00, who practice outdoor sports”.
What is persona?
The persona is a much newer concept than the target audience and has gained a lot of strength with the great success of Inbound Marketing , a way of attracting customers based on the creation of relevant content.
This content needs to be as personalized as possible, which is why we don’t use the idea of a target audience, but rather the concept of a persona — which is a semi-fictional representation of the ideal customer. But what does this mean?
Based on data from current customers, it is possible to draw up a more detailed profile of those who hire your company, including psychological and behavioral aspects : someone who will not just buy what you sell, but who has the profile to make the most of the features of your product or service.