How to apply product-based growth marketing strategies

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Are you ready to shift gears to a truly efficient growth model? Well, you're in good company.

Take a cue from Dropbox, a truly product-driven company and an early adopter of product-led growth (PLG). Dropbox offers a freemium model that allows users to experience the product firsthand. It fueled its exponential growth with minimal reliance on traditional marketing.

Dropbox isn’t alone. The evolution of PLG began in the early 2000s, when SaaS companies were looking for innovative ways to scale. Today, over 90% of the best-performing SaaS companies use a product-first approach .

The results are undeniable: according to studies, PLG companies grow faster and have accounting directors email list higher gross margins, proving that this strategy is far from being a mere trend.

As always, we’re here to guide you through the process. Let’s dive into product-based growth marketing and explore how it can become your dominant growth engine.

What is product-based growth marketing?
Product-led growth marketing is a business strategy in which the product itself plays a central role in attracting, retaining and expanding the customer base. The product takes center stage, doing the heavy lifting of attracting, retaining and expanding the customer base.

Unlike traditional marketing strategies, where sales efforts drive growth, PLG relies on the inherent value of the product for marketing.

In this growth marketing strategy the product is the star of the show, as it attracts and converts users into loyal customers who pay for their purchase.