If you have heard or only have an idea of what a CMO is, with the following article you will learn about their priorities, functions, and even salary.
What is a CMO?
A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives.
Reporting directly to the CEO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing strategies for the entire organization.
This is done using market research, pricing, product marketing , marketing communications, advertising and public relations.
In many cases, the CMO role expands to include sales management, new business development, product development, channel management, and customer service.
Let's see what the role of the CMO is
So the CMO ensures that the organization’s message is distributed through specific channels and audiences to meet sales objectives .
Today, this means looking at new ways to deliver messages such as mobile platforms, videos and social media.
The chief marketing officer, or CMO, is a senior executive italy business mailing list who is involved in a wide variety of tasks that increase product sales and improve brand image or marketing campaigns.
The CMO works directly with sales, marketing and development departments to ensure the integration of effective marketing strategies across all company divisions.
A CMO may have a bachelor's degree in advertising or marketing, along with extensive experience in the field. But many also have a master's degree, often in business administration, with a specialization in marketing.
The median CMO salary for 2016 was around $164,601 according to the US Bureau of Labor Statistics (BLS) .
Among the main skills that a CMO must have are:
Excellent analytical skills.
Proven ability to lead and inspire a team.
Outstanding communication and interpersonal skills.
Flexibility .
Passionate client advocacy.
Comprehensive knowledge of marketing, branding, product and service management principles.
Deep understanding of changing market dynamics.
Entrepreneurial spirit
On the other hand, marketing and business professionals who wish to advance into a CMO position can improve their skills by enrolling in an MBA program with a specialization in Marketing.