When you hear marketers talking about voice search, you’ll likely almost always hear about Position Zero, also known as a featured snippet .
Position zero is nothing more than the content that Google offers as the best position in the search results in the hope of directly answering a query made by the user.
In desktop search, as well as on mobile, the featured malaysia number whatsapp snippet is then followed by a series of other search results.
because that is the only information that is being transmitted to the user . As such, especially for businesses, getting to position zero with voice search has become the new imperative.
How to reach position zero with voice search, however, is still an open question.
As with all factors in the ever-changing world of online search, best practices for optimizing for position zero will evolve over time. But for businesses looking to stay ahead of the curve with screenless search, the new imperative is to focus on a few key areas:
Data-driven relevance: Being the most relevant to a given voice search means giving the search engine what it needs to tailor its response to the
user.
A user that, in this case, the voice assistant knows intimately . The more context you provide, the more likely a voice assistant is to match a business with a potential customer. For example, if you run a restaurant, you want to ensure that the search engine can find accurate information on your digital profiles , not only about location and hours, but also customer ratings and reviews, as well as additional information such as whether you are pet-friendly, whether you offer garden views, whether your menu offers gluten-free options, and more.
Powering the Featured Snippet: If you want to become the featured snippet for a given question, you need to make sure your website and digital profiles provide complete and succinct answers to the questions that are most likely to lead people to your business. This content could be within the first paragraph of a blog post , in an FAQ on your site, or in various other content areas.