This brand image is achieved by reinforcing

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As you may already know, double opt-in is the way to achieve this. This way, the user not only subscribes to your email service, but also confirms that subscription a second time. Creating email marketing strategies based on Permission Marketing will help you in different ways. But to do so, you need to make sure that this permission is: Personal. Each user is treated as unique. This makes the engagement between the brand and the customer stronger. Relevant. Users do not receive spam or are bombarded with emails with uninteresting content. Each user receives information tailored to their tastes, movements and needs. Expected . The fact that the user has given the thumbs up means that they are highly interested in your product or service. You won't catch them off guard or come across as intrusive. They are waiting for your information.


8.- Helps create brand awareness and reputation yahoo email address email marketing awareness Another factor that adds value to this channel is that it helps build the image that a user may have of a company. In other words, email is the most widely used channel for corporate communication because it helps build an online reputation. Through email marketing, you can make the image that users have of your company more similar to the one that the company really wants to show. the corporate philosophy and culture within the organization. The stronger the values ​​and beliefs, the easier it will be to show a unique image to the outside world. The good thing about email marketing is that you have complete control over how you present your brand. In this way, the professional aspect is very marked compared to the social aspect.