Virtual assistance
Another benefit of technology is the ability to use chatbots and virtual assistants to help your customers find the information they need to help them make a purchase at any time of day. This is especially helpful when you have a high influx of customers and not enough representatives to serve them all. A virtual assistant or chatbot can answer questions a customer may have and help them out until they can speak to a real person on your team.
In summary
HubSpot’s Flywheel didn’t necessarily replace the marketing funnel entirely. It took the effective aspects of the funnel and gave them the boost they needed to evolve with today’s marketing landscape. HubSpot’s Flywheel strategies can do the same for your inbound marketing campaign, too.
The Flywheel will work to attract, engage, and nurture potential customers as active promoters of your brand, delighting them every step of the way. And once the momentum starts to build, your Flywheel will start to take you to your destination.
Gold miners and sellers have a lot in common. No, I'm not talking about the tireless ambition, the deep-rooted desire to succeed, and the unstoppable drive for precious minerals. Instead, sellers and miners share one key activity: prospecting.
In the days of the gold rush, with only a donkey for company, thousands of scruffy-looking panama consumer email list miners would wade into a riverbed, knee-deep in cold water, and set out to find gold. That was prospecting: searching for gold nuggets buried in the mud in the hope of finding a vein of gold — and a life of glory afterward.
Today, salespeople don’t lift a pickaxe to prospect, but they still need to sift through the muddy waters to find potential customers, separating the good targets from the bad. This is called sales prospecting… and it may not be your favorite step of the sales process. Let’s change that.
What is sales prospecting?
Sales prospecting is the process of identifying potential customers, whether individuals or companies, that match your ideal customer profile and are therefore relevant for you to contact.