When it comes to sporting goods ecommerce

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In other words, the user should not mind going through the process of giving you their email and other contact information if they know they will receive something of value in return . This is best understood with an example. Go back to the buyer persona you created earlier for each of your target audience segments. what kind of lead magnet might each one want? The adult who competes professionally on a basketball team might want a guide to the best shoes to play in. Middle-aged men who run on weekends might be drawn to your app that teaches them how to measure their pulse and control their breathing. Young mothers who want to stay fit could benefit from your quick workout webinars. 5.- Optimize your landing pages landing page multiply the list of subscribers Users may end up on your landing page for a variety of reasons.


They may click on a link in your email, on a Facebook post, or gmx mailing address on a paid ad. However, they should always find what is promised. For example, if your Facebook post is inviting the user to download an ebook for free, the landing page that link leads to should be the download link. Did you know that businesses with 15 or more landing pages get 55% more leads than those with 10 or fewer? Many companies create a single landing page and assume it will cover all of their brand’s needs. But that’s not the case. 6.- Try a pop up popup multiply the list of subscribers Another alternative to multiply your subscriber list is by creating a pop-up. This is a window that opens at some point during the user's browsing. Pop-ups are one of the most common types of forms.