Why is it important to measure your email marketing ROI?

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Writer:
Prospero Team
|
April 9, 2024
|
email marketing,
Email marketing is a valuable addition to any digital toolbox. Brands can generate and nurture leads, increase brand awareness, and boost sales through emails.

But how do you know when an email marketing bangladesh whatsapp number database campaign is successful? Sure, there are metrics like unsubscribe, click-through, and conversion rates. But you also need an indication of how each campaign is performing financially for executives and shareholders.

You want to know that your emails are making more money than they cost to send. Otherwise, what's the point? Without tracking your ROI, it's hard to know that you're not wasting money on ineffective marketing efforts.

How do you make sure your ROI is high enough? The first step to improving any metric is tracking. This article explores what ROI is and why it’s important. Only when you start paying attention to ROI can you unlock the full potential of your email marketing campaigns.