And what I also like about it, is that you don't always have to give the impression to the client that you have all the answers to all the questions right away. By learning what the underlying need is and where the solution can be found, it is also easier to involve the directly involved (and their superiors) in the process from the start.
for the creative sector. The biggest advantage is that you 'learn by doing' and can still adjust, correct and enrich during the thinking and making process. In that sense, this approach is close to the agile approach of short goals and quick sprints. But it is also a nice medicine against the light migraine that many people suffer from the linearity of the business canvas , and all those other linear thinking patterns from the Anglo-Saxon business world in particular. They lead you from one step-by-step plan to the next scheme, with a lot of control and checks and making things measurable that are sometimes not so measurable.
Those military marching orders, contained in thick management books, do more harm than good in my opinion. They also cost a lot of money. In that respect, the concept of design thinking is not only cheaper and more fun to do, but also more efficient and effective.
The author also refers to additional material online , but unfortunately there is nothing to be found (yet?). Practical documents to get started with this in your own organization would be welcome. But maybe that will come.
Column – For many people, the word ‘lobby’ does not have a positive meaning. Unless you work in the hotel industry. It suggests backroom deals and secret deals between politicians and big australia whatsapp number list business. While lobbying is something we should all do. It is nothing more than influencing policymakers. And there is nothing wrong with that. It is an important part of our democracy. It is not just companies that do it. Trade unions do it too. NGOs. Schools. The more lobbying companies, organisations and people, the better. That ensures that our democracy remains healthy.
That makes it extra unfortunate that the fuss about abolishing dividend tax has put lobbying in a bad light again. The advantage of that fuss is that it gives an extra reason to do it differently and better.
The problem is that the lobbying industry has not changed significantly in recent years. It continues to use the same tactics as before the advent of social media and the increasing ability of people to make themselves heard.
The key is to combine these two developments to make lobbying a tool that connects companies, organisations and people in their quest to make a change. There is a huge opportunity for the lobby sector to make a positive change.