Display Advertising - What is it, tips and examples

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Display advertising is one of the most popular and effective tools for promoting products and services on the Internet. Despite the many available online marketing methods, display advertising remains an important element of the strategy of many companies. In this article, we will consider what display advertising is, its advantages and disadvantages, as well as best practices for a successful advertising campaign.
Definition of Display Advertising
Display advertising is a form of online advertising that involves visual elements kenya consumer mobile number list such as images, banners, and videos placed on websites, mobile apps, and social media platforms. The primary goal of display advertising is to grab the attention of users and direct them to a landing page to perform a specific action, whether that be purchasing a product, subscribing to a newsletter, or registering for an event.
Typical display advertising formats include banners, media ads, video ads, and interactive ads. They can come in a variety of sizes and styles, giving advertisers plenty of creative options.
How does display advertising work?