We recommend investing 15-25% of your marketing budget on inbound marketing activities like content, social media, and influencer marketing. And we have all of this in the marketing plan template for you. These are especially effective for eCommerce brands.
The first step in planning your marketing budget is to understand which growth channels have worked so well for you and are part of your marketing strategy for the coming year. Based on the effectiveness and cost of each channel, you can begin to allocate your monthly and annual spending.
Are there more growth channels I want to try next year?
Does seasonality affect my sales?
Align your budget with your KPIs (!)
sales-funnel
9. Define your marketing channels
Social media platforms and other marketing channels have absolutely exploded over the past vietnam consumer email list decade, so you have a ton of channels to choose from. Here are some of the main ones you should consider for your marketing plan template:
Content Marketing
Content marketing is a very powerful channel for inbound marketing. Studies show that 60% of marketers create at least one piece of content per day and year-over-year traffic growth is 7.8x higher for content leaders.
Now, remember, content is a long-term game, short-term wins are very rare. You need to create and publish content consistently and continue to optimize.
Social Media
Social media is another powerful marketing channel. It gives you the opportunity to present your product or brand visually through images and videos.