When we talk about technical SEO and UX, we have to talk about site speed and page speed.
Google has reinvigorated discussions and focus on site speed, with new “slow warning badges” in Chrome, and speed reporting in Google Search Console.
“For many, this will reignite conversations with developers and in some cases lead to systems requiring almost complete redesigns of page templates and re-engineering of the way assets are loaded.”
Moving further into the technical realm, we expect to see a further shift towards a more technical SEO ecosystem, driven by the increased use of JavaScript frameworks, PWAs, and the need for SEO automation for larger websites.
“This already started a few years ago, but it has become much more obvious this year. In 2020, it will only grow with the popularization of JS frameworks, app-first businesses also shifting more heavily to the web due to the benefits of PWAs, and the need for automation of SEO tasks for larger sites where machine learning can provide a solution.”
5. Mobile SEO
Are you surprised to see mobile SEO as a major trend for 2020? Don’t be.
Almost every potential customer who walks into our store has a mobile site that's a ivory coast consumer email list mess. To survive in 2020, you need to implement 2017 tactics and fix your mobile.
Build mobile sites first, then make them desktop-friendly. That way, those sites don't have to be optimized for speed after launch.
If you don't have a mobile-friendly and mobile-optimized website, you need to take action immediately. You can't wait any longer.
All of your online reports should reflect information about your mobile performance as a priority. Instead of visualizing a person sitting in front of a desktop computer, you need to realize that most of the time people will find your website via a mobile device.