If customer conversion and delight are two major goals of a customer-centric sales team , the sales cadence flow is a surefire way to guide the team towards results.
Objectively, sales cadence flow helps define tasks such as:
who to talk to;
when to speak;
how many times a day to interact;
using which tools;
with what space of time.
3. Leads well used
It is quite common for lead management food and beverage email list to be one of the biggest problems in companies that do not organize their routines. This can happen when the sales team does not organize itself to know when to approach each lead, and for how long the contact should be maintained.
Without structuring sales cadence flows, many leads are wasted, as they are abandoned prematurely.
4. More conversions
Finally, of course, we couldn't fail to mention the impact of the sales cadence flow on conversions.
Organizing sales approach techniques helps to take advantage of prospects and leads, bringing them closer to the bottom of the sales funnel in an assertive way.
And the result cannot be anything else: better performance!
How to structure your sales cadence flow?
Now that you know the importance of cadence flow in sales, you certainly can't wait to apply it to your routine, right?
So, get ready! Below, you will find 5 essential steps to structure a flow that is relevant to the reality of your business.
1. Design your personas, point out decision makers
The first step to structuring a sales cadence flow is to understand the business’s personas. Who is the company’s ideal customer? What is the profile of the prospect with the greatest chance of converting into a qualified lead?
Furthermore, it is very important to understand the customer and determine, as soon as possible, who the business decision makers are. This way, it is easier to create relevant approaches with greater conversion potential.
See below how creating a persona works in practice: