86 FD (rounded up to 2). With a 20% increase due to the offer and high-quality ads

[zihadhasan012]

Bayer tests two different creatives, allocating $100 for each.Creative #1 CTR - 2%, CR - 5%. We get 31 clicks, and 0.62 installs, but even if we round up to 1 install, then based on simple calculations, the number of FDs can be safely rounded up to 0. Creative #2CTR — 6%, CR — 15%. With the same number of clicks, the web can count on ≈ 1.


you can budget another ≈ 0.36-1 FD. As we can see, the second australia telegram data creative showed significantly better results. It is worth focusing on it, increasing the budget and scaling the advertising campaign. It is also worth considering an alternative option in the form of renting an app with the possibility of receiving organic traffic.


In Gambit Apps, the rental cost in this format is only $20 / day. How much money do you need? You shouldn't immediately invest large sums in tests. For small geos, $500-1,000 per test is enough, for Tier-1 — $2,000-3,000 . In any case, it's worth starting with a small budget, for example, $100-200, to test different hypotheses. When you manage to find a working combination, you can gradually increase the budget.