As for in-app advertising, it all depends on what user data is collected by the applications

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Thus, most applications do not require registration or registration does not include, for example, age; this information can only be obtained from the platform from which the application was installed (because it is required during registration), but the In-app network may not have access to it. Moreover, the lack of registration as such and user verification entails the presence of a large volume of bots, irrelevant traffic.


Similarly, with interests, applications do not collect data on user activity outside iraq telegram data the application, it is possible to analyze as much as possible which applications from the network are used and combine them by topic, but, unfortunately, the topic does not always give a clear understanding of what kind of application it is. It turns out that in terms of targeting, In-app traffic is significantly inferior to large social networks, search engines, bots and some other traffic sources, since it is almost impossible to set up detailed targeting for the required audience, as well as to determine in advance how and where the ad will be shown.


For example, when launching an ad on Facebook using Instagram story placement, the affiliate knows in advance that the ad will be shown when scrolling through stories of different topics inside the Instagram application; with In-app, things are different. Therefore, you often have to hope for chance in optimizing the display of an ad. Optimization The complexity of working with advertisers on models other than models of receiving remuneration for such target actions as click, display, install.