There are also SMMAero , Amplifer

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Kuki.io and the previously mentioned Hootsuite and SEMrush. Now some social networks have the option to schedule a post, so if you want, you can do scheduled posting for free.

What to do
Take the paid online course “Content Marketing: Successful Dialogue with the Client” , the authors of which promise to teach you how to build your own content strategy and analyze the activities of competitors in a month.
Learn how to create and produce content on the in-person course “Content Producer” from Netology (Moscow).
8. Design
An SMM specialist works with content, so basic knowledge of graphic editors will be an advantage.

According to Wishpond, posts with images generate 104% more comments and 84% more clicks on links than posts without images. An SMM specialist works with visual content and should be able to not only set a task for a mexico mobile phone numbers database designer, but also illustrate publications themselves, select a style, and ensure that all graphics correspond to a single promotion strategy.

Today it is not difficult, free online editors, for example, Canva , Figma allow you to easily and quickly create cool pictures from ready-made templates, make diagrams and infographics, use joint team access. So mastering more complex tools like Adobe Photoshop and Lightroom becomes a purely voluntary matter.

Giphy is a free program for creating gif images. You can use built-in tools, convert gif from YouTube video, use a large database of ready-made files for all occasions. It is important to remember that Giphy rules prohibit the use of platform materials for commercial gain, that is, for paid advertising publications on social networks.

This is enough to perform basic tasks of an SMM specialist. For those who want to advance in web design, we recommend studying the basics of HTML and CSS, and later the basics of JavaScript programming.