monitor the results and adjust your budget accordingly.

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Include keywords that match the search intent
It's important to include the keywords people searched for in your ad text, as this helps people feel that your ad is relevant to their needs and increases your click-through rate.

Example: Ad copy for the keyword "cheap hotels in Tokyo"
: "If you book a cheap hotel in Tokyo, now is your chance to get 30% off!"

Including search keywords in your ad text helps users recognize the relevance of your ad to search results.

Include a strong call to action
Be sure to include a call to action (CTA) in your ad copy to encourage users to take a specific action. By clearly explaining what they should do after clicking, you can increase the chances of them taking action.

"Book now!"
"View details"
Get a free quote here
Your CTA should be concise, clear and give users no hesitation in taking action.

Continually improve your ad copy
Don't just write your ad copy once and forget it: use A/B testing to try out multiple chile whatsapp number database variations to see which wording works best.

Variation A: "30% off for a limited time only! Book a cheap hotel in Tokyo"
Variation B: "Limited sale at Tokyo hotels! Book now for great deals"
You can maximize your ad performance by analyzing the test results and adopting ad copy that has higher click-through rates and conversion rates.

Differentiate yourself from the competition
When many competitors are running ads with similar keywords, it is important to differentiate yourself from the others. Create ad copy that stands out from the rest by highlighting your unique strengths and the value you provide.

"20% cheaper than other companies!"
"A safe accommodation with a customer rating of 4.8!"
This makes it easier for users to feel like this is the best option for them.

To create an effective ad copy, it is essential to create a headline and description that accurately captures the user's search intent and includes a strong CTA. You can also improve your ad's click-through rate and conversion rate by appealing to specific benefits and urgency and differentiating yourself from your competitors. Furthermore, you can achieve better results by repeatedly performing A/B testing and optimizing. Because listing ads are a battle of short texts, the key to success is to create them with attention to detail.