5 Recruitment Marketing Lessons We’ve All Learnt Over the Last Decade

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Can you imagine a world without Instagram? LinkedIn feeds with no video content to watch? It’s hard to believe, but we were there only just a few years ago.

This year, Firefish is celebrating ten years on the recruitment tech market, and looking back, it’s crazy to think how far recruitment marketing has come since we first launched.

The market has grown incredibly candidate-driven over the last decade, and nowadays, a strong marketing strategy is incremental to success.

Here are a few important marketing lessons the recruitment industry has learned along the way.

1. Being everywhere isn’t always a good thing
Even just a few years ago, there was a tendency to think that to do marketing croatia phone number resource well, you just needed to make sure you were absolutely everywhere – on every social media channel imaginable and posting 20 times a day.

In a market as crowded as recruitment, you need to shout the loudest, not the most. Therefore, an effective marketing strategy is one that uses candidate personas to ensure you focus on the channels that get you results and posting content that speaks directly to your audience.

2. Marketing KPIs need to align with recruitment KPIs

If your marketing strategy isn’t seamlessly aligned with your recruitment process, what’s the point? Many recruitment agencies fail to see a return on marketing spend, and this is normally because they don’t align their marketing KPIs with their recruitment ones.

Marketing isn’t just about top-of-the-funnel brand awareness – which is of course still important, but hard to track impact. Why target ourselves on social media followers but not track how many followers convert into CVs? Recruitment marketing KPIs should reflect how they help the business make revenue (i.e. make placements).