Telegram Audience

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Only about 8% of respondents earn more than 150,000 rubles per month. 18.5% receive 1,000 rubles, and 24.6% - from 1 to 5 thousand.


TGStat was also asked about legal registration: 38% have legalized their activities, mainly as self-employed. 23% are planning to do so, while 39% do not even want to think about it.

Telegram Audience (Russia, Belarus, Ukraine): 2021 Research Results

Who are the advertisers?
What gender and age?
This sample is closest to "equality": 53% men, 47% women. But honduras mobile phone numbers database the portrait of a typical advertiser is still 25-34 years old. Moreover, almost 20% are business owners, another 25% are managers within the company.

Telegram Audience (Russia, Belarus, Ukraine): 2021 Research Results

How to work with advertising
Approximately the same distribution between those who have conducted 1-2 campaigns so far, made more than 2 placements and already regularly work in the Telegram advertising market.

Telegram Audience (Russia, Belarus, Ukraine): 2021 Research Results

The majority (58%) use Telegram for performance marketing . But 42% are still interested in reach and awareness, where clicks and sales are not the main thing.

Every fifth person answered that promotion in Telegram was more effective than other sources. 53% did not find any difference, and 27% consider this marketing channel to be less effective.

81% of advertisers work directly. 28% trust agencies or other intermediaries, and only 17% use ad exchanges.

Read also: 20+ Telegram Bots for SMM and Targeting Specialists

How much they spend, where and how
36.3% of respondents-advertisers reported that they spend up to 25,000 rubles per month. On the other hand, there are 13.9% who already spend over half a million.