Digital fingerprints (Fingerprinters)

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Fingerprinting technology uses the unique characteristics of a user's device (browser, operating system, extensions, etc.) to identify it, even if cookies have been deleted.

Who does web tracking?
Who is behind these invisible web trackers that monitor our online activity? The main participants can be divided into two categories - resource owners and third-party organizations.

Tracking service
Owners of websites or applications install trackers directly on their resources to track the behavior of their users. This can be either internal analytics or integration with popular web analytics services.

Third party tracking
There are also third-party companies that specialize in web tracking. Their trackers can be installed on many different websites, allowing them to collect anonymous data about users across the internet. This luxembourg whatsapp number database information is then used for targeted advertising and other commercial purposes.

What data do web trackers collect?
The list of data collected by web trackers is impressive. They can record:

pages visited and time spent on them;
search queries and keywords;
viewed products and services;
baskets and completed purchases;
geographic location;
devices and browsers used;
demographic characteristics;
interests and preferences and much more.
This information is used to build detailed user profiles so that web resource owners can personalize content and improve the effectiveness of advertising campaigns.

Are web trackers dangerous and do you need to protect yourself from them?
For many users, the very fact of total tracking of their actions on the Internet seems frightening and violates their right to privacy. Indeed, some web trackers can be really dangerous for personal data and sensitive information.

However, it should be understood that web trackers also perform important functions for website and business owners, allowing them to improve their products and services. Therefore, completely abandoning tracking may not be advisable. Rather, a reasonable balance is needed between protecting personal data and benefiting from personalized content and recommendations.

Users concerned about privacy can use special blocking tools, cookie clearing, VPN services, and other means to limit the collection of their data online. But completely getting rid of online tracking is almost impossible today - you need to learn to live with it, maintaining a balance between digital privacy and the useful opportunities that web trackers provide.