We divided the audience into groups

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Therefore, it is important: Find your brand voice. Understand how you want to communicate with customers: formally or humorously, warmly or creatively. A brand that evokes emotions is always memorable. Address the customer by name, take into account his interests and even past purchases. Add a joke, story or unusual twist somewhere. For example: “Our elves have done their job - all that’s left is to open a discounted gift.” New Year’s newsletters should inspire and delight. But the most important thing is sincerity and attention to the client. Your text should stand out in the flow of similar messages and make people want to open your newsletter. Ksenia Korneeva, marketing copywriter, member of the Union of PR Specialists of Russia A good example of a Telegram newsletter from an online school Another newsletter with online courses, but more concise: an announcement of gifts at the very beginning, short sentences and a special vibe at the end with a reworked line from Last Christmas.



Mistake 8. Forgot about analytics Even if canada phone number list your email chain is profitable, without analyzing the results you'll be working blind. It will remain a mystery which messages worked and which ones turned off recipients. Solution: Analyze past mailings and improve. Always. How to do it: Check the key metrics of your overall email campaign: open rates, clicks, unsubscribes, conversions. Stop at the same statistics, but for individual messages. This way you will find the most catchy message. Suddenly the announcement of new products will be more interesting than discounts or vice versa. Test everything: headlines, images, sending time. Some audiences prefer evening messages, while other customers are happy to read about discounts over lunch. And if this is your first mailing, then look at what your competitors are doing. And what you, as potential clients, like.



Conclusion New Year's Eve emails are a powerful holiday tool, but one mistake can cost you customers, reputation, and money. Use our checklist to make sure everything goes smoothly. It will work for other holiday emails, too. We sorted out last year's experience: what is important and not so important for your customers. Or looked at other people's examples. We thought through the mailing chain: optimal mailing dates and the subject of each message. and prepared personalized offers for them. Added benefit for the client to each message. Even to congratulations. We took into account the user's path: how to get a discount, where to pick up a gift, which link to click for the desired category. The essence of the proposal was conveyed through text, emoticons, and pictures. We added a festive mood, but without hackneyed phrases and cliches.