What are employees of Russian companies afraid of?

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The success of digital business transformation depends not only on the choice of specific IT products, but also on a competent HR strategy. Yuri Gizatullin, CEO of the IT company Tiqum, founder of the HR agency itsmiles, talks about how to organize work with people during the transformation process and help employees painlessly switch to new IT services.

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About 70% of digital initiatives in business do not achieve their goals. And one of the key reasons for such failures is insufficient work with employees. Any digital transformation project is based finland telegram database not so much on advanced technologies as on a change in the team's thinking and approaches to work. It is people who become the main barrier to automation: they sabotage projects, refuse to use new digital services at all, or use their limited functionality.

According to Sber, more than 80% of companies are thinking about digitalization, but the actual level of digital maturity of most is still low. In 2020, it was estimated at 2.8 points out of 5 , and the situation has changed little over the past three years. We explain why this situation has arisen and what to do to mitigate its consequences for business.



Two centuries ago, English workers destroyed their machines, believing that machines would put them out of work. In the new round of the technological revolution, the situation is repeating itself. The fear of losing a job is so strong that it often leads to the failure of automation projects.

It is not that the fear is unfounded. Just as in the past, when the professions of blacksmith or cab driver disappeared, the landscape of the labor market will change.