Writer name: Jay Lin
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LAP (LINE Ads Platform) is one of the advertising models launched by LINE. It can be placed independently without going through an agency. So is LAP suitable for micro-enterprises?
Most of the customers I serve are micro-enterprises. This is one of the questions I am often asked. Let me start with my answer: YES, LAP is suitable for micro-enterprises. In fact, whether it is suitable or not has absolutely nothing to do with the size of the enterprise.
In this article, I’ll help you understand whether LAP is right for belize phone number data you to adopt and what the 4 key elements of LAP advertising are.
1. Features and advantages of LAP advertising
LINE is a very powerful online marketing tool because LINE currently has 21 million monthly active users in Taiwan, and the age groups are evenly distributed, ranging from 12 years old to over 65 years old. The male to female ratio is almost 1:1. .
In view of this, your target customer group may be using LINE every day. It is easy to contact the target customer group through LAP, and in my experience, the cost of LAP advertising is more than that of Google Ads and Facebook advertising. Low.
In addition to the characteristics of high click-through rate and low click cost, LAP also has a very flexible advertising budget. Even if the daily advertising budget is only set to $100, it is no problem! In addition, you can also use LAP to target specific audiences. The locking conditions include: region, gender, age, operating system, interest behavior and customized audiences.
So, you can think about it: Do the target audience usually use LINE? If there are none or very few, then LAP advertising is definitely not suitable for you.